A Writer's Words - Prepare to Promote Before You Finish the Book

Hocus Pocus and All That 

Maureen L. Bonatch 

Prepare to Promote Before You Finish the Book 

Most authors realize very quickly that finishing the book is only the start of the journey. Marketing and promotion are a huge ongoing part of the writing journey that most authors would prefer to avoid. Because often preparing to promote a new release, while marketing past books, and finding time to write (and having any kind of a life!) can become overwhelming.

I discovered this the hard way with the release of my first book years ago, and have worked since then to streamline the process. Since finding more time in the day seems to be an impossible task, my best bet is to squeeze additional time out of the hours I have by multi-tasking, or ramping up my organizational skills.

1. Start with Organization- Make a folder for your book on your computer, even if you don’t have the title yet, to keep all the information in one place. Be sure to label appropriately so you can easily identify the most recent copy. (I’ve learned this the hard way–more than once!)

2. Tweeting & Pinning – While you’re doing final edits, save those lines that jump out on a separate document to use as promotional tweets, graphics and other media to entice readers. Make Pinterest boards specific to each book and share pictures that inspired the story, links to information relevant to the story (such as if the heroine has a medical ailment, or pictures from a particular time period).

3. The Making of the Media Kit – As you surmount each baby step in the birth of your latest book, don’t wait to start your media kit until everything is done. Develop your media kit template and then as each piece is completed begin to add in the cover, the blurb, the tagline, keywords, tweets and links so it’s not so much to undertake when you’re overwhelmed once release time arrives. It will save you time if it’s ready to go once you’re ready to send information out for promotion on blogs and reviewers.

4. The Inside Scoop - Don’t know what to share in your newsletter while you’re waiting for your new release? Share the process of your book. Where you were inspired for the story, photos that might be tacked upon your inspiration board, let them have first dibs to the intricate workings of the author mind and let them see things first such as the cover, excerpt and release dates. Everyone wants to be the one with inside information and it allows them to get excited with you as you wait for your new release.

5. Recycle- Recycling isn’t just good for the environment. It can save you time if you do it with your marketing material. If you’re participating in Facebook, or other promotional parties with other authors, develop graphics (I use Canva) related to prior books and your upcoming release. Recycle these posts ongoing as you schedule tweets, on your blog, Facebook page, or newsletter.

Be Marketing All the Time
It’s often difficult for authors to have a marketing mindset, or some tend to market heavily when they have a new release and then you don’t hear a peep from them until the next book. One of your older books can still be new to someone. Don’t neglect ongoing marketing even when you don’t have a new release coming out. Being prepared with organized information at your fingertips can make the process easier and less time consuming.

Share Your Tips on Preparing for a Book Release before the Release

This post was originally published on the Paranormal Romantics Blog

© 2019 Maureen L. Bonatch All Rights Reserved
Maureen Bonatch grew up in small town Pennsylvania and her love of the four seasons—hockey, biking, sweat pants and hibernation—keeps her there. While immersed in writing or reading paranormal romance and fantasy, she survives on caffeine, wine, music, and laughter. A feisty Shih Tzu keeps her in line. http://www.maureenbonatch.com/